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Sneak Preview of Hip Hop Legend Darryl “DMC” McDaniels' 3D Virtual World at Engage! Expo in NYC, March 10.
WHAT:Hip hop artist and co-founder of Run-DMC Darryl McDaniels –to be inducted into the Rock and Roll Hall of Fame this April -- is opening a whole new world to his fans: DMC’s 3D Virtual World. On the leading edge of the trend for musical artists to engage with their fans via the interactive media world, DMC will host a sneak preview for invited media and special guests of his very own 3D virtual world,, – immediately following Engage Expo’s “Music Goes 3D: The Music Industry’s Next Great Frontier” panel session with execs from leading 3D virtual world and entertainment companies.

With technology melding Darryl McDaniels’ real and virtual worlds, attendees can jump onto computers and navigate their avatars (virtual personas) through a simultaneous adventure in DMC’s 3D Virtual World. Your personal avatar can join others to explore DMC World’s rich on-screen spaces that replicate the actual venues from DMC’s personal and professional life as a Hip Hop artist, including backstage at a concert, performing on stage, a night at a Hip Hop club, and a NYC rooftop party

WHEN:Sneak Preview March 10, 2009, 3:30–5:30 p.m. – immediately following the Engage Expo’s “Music Goes 3D” panel discussion (2:30-3:30). Official launch of DMC’s Virtual World slated for later in April, 2009.

WHERE: Engage! Expo VIP Lounge, Room 1E03, Javits Center, NYC.

WHY:With virtual worlds on the forefront of social media and entertainment, DMC’s World is a perfect forum for DMC and his fans to interact with one another and his music and just have fun in an innovative way. Additionally, it provides an opportunity for DMC to raise awareness and support The Felix Organization 501c3 charity, which DMC co-founded to provide positive life experiences for foster kids, including opportunities to go to summer camp. A portion of DMC Worlds subscriptions are being donated to The Felix Organization.

DMC was responsible for igniting the hip hop/rock revolution in 1986 with the incredible Run-DMC/Aerosmith collaboration on “Walk This Way” and now he is the first hip hop artist to lead the charge into the virtual worlds arena. Hz divider CONTACT:
Julie Shepherd: 815.479.1833,
Lisa Stafford: 630.986.8749, Hz divider